The American Legion Auxiliary has been dedicated to the act of giving back to our veterans, whether through service, donations or awareness, since its founding nearly 100 years ago. This year, we have the opportunity to continue to make a significant impact by joining in on a philanthropic movement that has been spreading worldwide. It’s called #GivingTuesday, a global day dedicated to giving back.
What is #GivingTuesday?
#GivingTuesday celebrates the act of giving – on the Tuesday following Black Friday and Cyber Monday. On November 28, 2017, the American Legion Auxiliary community will come together for one common purpose: to celebrate generosity and to give. It is the opportunity to join more than 98 countries around the world in encouraging giving on #GivingTuesday. Just as the retail world has benefitted from coordinating national shopping days across many brands and platforms, #GivingTuesday does the same for organizations dedicated to serving our communities through philanthropy.
How did #GivingTuesday start?
New York’s 92nd Street Y, a nonprofit cultural center, was the catalyst for #GivingTuesday, creating the event in 2012 to build a community devoted to giving. The United Nations Foundation joined as a partner, bringing its strategic clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality. The project is inspiring many people to give: In 2016, #GivingTuesday generated about $177 million in donations; a significant increase compared to the $13.4 million raised in 2012.
Why should you give on #GivingTuesday?
Your donation celebrates and encourages support for the American Legion Auxiliary Foundation.
A dedicated day of giving has tremendous power to positively impact the lives of veterans and military families.
Giving to the ALAF online is an easy way to support what matters to you from the comfort of your own home.
You can use the growing popularity of #GivingTuesday to remind family, friends and neighbors of the ALA mission and how generosity can change the lives of others.
Your donation shows that the mission of the American Legion Auxiliary and the Foundation matter!
Your gift will be matched dollar for dollar up to the first $15,000 by Innovairre Communications.
What does my gift on #GivingTuesday do for veterans?
Your #GivingTuesday gift directly impacts the lives of veterans and military families through two funds established by the American Legion Auxiliary Foundation – the Veteran Projects Fund and the Mission Endowment Fund. The Veteran Projects Fund, which supports ALA projects that address the emergent needs of veterans, has been used to renovate a veterans homeless shelter, and to purchase computer stations and laptops for veterans facilities. The Mission Endowment Fund uses the interest on donations paid into the fund to support ALA programs, ensuring that future generations may benefit from Auxiliary programs that support veterans and their families. Your donation today helps ensure we’re here to help veterans tomorrow! Before our gifts were matched, last year we raised $26,432. On Tuesday alone, we raised $12,295. There were 282 donations total with an average of $93.73 per donation. Together we can surpass last year’s numbers and have more impact than ever before.
How can I help spread the word about #GivingTuesday?
#GivingTuesday is a grassroots movement that needs your help! Click on the participate tab to get all the resources you need to make a difference.